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: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

Description :

PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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by Tom Duncan : Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships

ISBN : #0786308222 | Date : 1997-02-01

Description :

PDF-31aa6 | This practical, “hands-on” guide to integrated marketing (IM) shows how it can enable companies to strategically use new database management systems and communication technologies to cost effectively, measure and control what until now has been considered the “intangible” side of business. Areas covered include: how to recognize the seven red flags of Marketing Dis-Integration; the 10 strategic dr… Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships


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Marketing Vertriebspower Durch Sponsoring Sponsoringbudgets PDF 234a0809c

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Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition) PDF




: Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition)

ISBN : #3540295909 | Date : 2005-12-08

Description :

PDF-228d1 | Was ist Sponsoring? Ein Millionengrab? Ein Jahrmarkt der Eitelkeiten für medienverliebte Manager? Das spannendste Kommunikations- und Marketinginstrument der Welt? Der intelligenteste Ansatz, eine Marke zu emotionalisieren? Nur eine PR-Masche? Oder womöglich viel mehr als PR- und Imagepolitik? Sicher ist: Sponsoring kostet Geld – zunächst. Unternehmen, die in der int- nationalen Sport- und Me… Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition)


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Cim Paper Strategic Marketing Management PDF 7980a6b37

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Cim Paper 11 – Diploma: Strategic Marketing Management (Planning and Control): Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01 PDF




by BPP : Cim Paper 11 – Diploma: Strategic Marketing Management (Planning and Control): Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01

ISBN : #075174915X | Date : 2000-09-29

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PDF-678a8 | This revision and practice kit focuses on planning and control in strategic marketing management. It is part of a range of CIM kits launched in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. Cim Paper 11 – Diploma: Strategic Marketing Management (Planning and Control): Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01


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Woo Wow Win Strategy Customer PDF 97b762020

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by Thomas A. Stewart : Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight

ISBN : #0062415697 | Date : 2016-11-29

Description :

PDF-a3ac8 | In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea… Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight


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Summary Review Analysis Shell Moussas Ebook PDF 3a526a9d2

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by BusinessNews Publishing : Summary: The Art of Woo: Review and Analysis of Shell and Moussa’s Book

ISBN : # | Date : 2014-11-12

Description :

PDF-29558 | The must-read summary of G. Richard Shell and Mario Moussa’s book: “The Art of Woo: Using Strategic Persuasion to Sell Your Ideas”.This complete summary of the ideas from G. Richard Shell and Mario Moussa’s book “The Art of Woo” shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling… Summary: The Art of Woo: Review and Analysis of Shell and Moussa’s Book


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[Pub.81dqk] Summary: The Art of Woo: Review and Analysis of Shell and Moussa’s Book PDF | by BusinessNews Publishing


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Impossible Advantage Winning Competitive Changing PDF Ac54362a2

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by Wolfram Wördemann : The Impossible Advantage: Winning the Competitive Game by Changing the Rules

ISBN : #0470717122 | Date : 2009-02-17

Description :

PDF-83d8d | Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition.  The authors illustrate that the biggest, most spe… The Impossible Advantage: Winning the Competitive Game by Changing the Rules


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Marketing Strategy Uncertainty Sharan Jagpal PDF 2c05cca13

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Marketing Strategy and Uncertainty PDF




by Sharan Jagpal : Marketing Strategy and Uncertainty

ISBN : #0195125738 | Date : 1998-12-31

Description :

PDF-7498b | This first-of-its-kind book develops a rigorous integrated theory of marketing under uncertainty. Cutting across traditional functional boundaries, the author develops behaviorally rich and empirically implementable solutions to fundamental but previously neglected strategic problems including:coordinating marketing policy in a multiperiod framework under uncertaintychoosing optimal policy when th… Marketing Strategy and Uncertainty


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Managing High Tech Services Using Strategy PDF Ffd5b7e96

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Managing High-Tech Services Using a CRM Strategy PDF




by Donald F. Blumberg : Managing High-Tech Services Using a CRM Strategy

ISBN : #1574443461 | Date : 2002-12-23

Description :

PDF-0d7df | As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enabling you to gain and retain a competitive edge for yo… Managing High-Tech Services Using a CRM Strategy


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Managing High-Tech Services Using a CRM Strategy by by Donald F. Blumberg

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Turn Your Contacts Into Cash PDF 5684cf314

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Turn Your Contacts into Cash: How to Turn Everyone You Meet and Know into an Endless Stream of Hot Prospects, Referrals and Money Using Street Smart Networking Tactics PDF




by Patrick Powers : Turn Your Contacts into Cash: How to Turn Everyone You Meet and Know into an Endless Stream of Hot Prospects, Referrals and Money Using Street Smart Networking Tactics

ISBN : #0956687008 | Date : 2010-09-21

Description :

PDF-fa32a | … Turn Your Contacts into Cash: How to Turn Everyone You Meet and Know into an Endless Stream of Hot Prospects, Referrals and Money Using Street Smart Networking Tactics


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